The IQ Platform 

Use of Artificial Intelligence (AI)

Our approach
We use Artificial Intelligence (AI) as a tool to help people do their work more efficiently
— particularly where a task is repetitive, time-consuming or labour-intensive.
We strongly believe the AI should never replace people in the creative process.
People should always remain in control of what we create, how we create it and
what we ultimately publish or deliver. Our use of AI is focused on assisting with work behind the scenes, not on generating creative content.

How we use AI
AI may be used to assist with tasks such as:
• Processing, organising or categorising information.
• Transcribing audio or video.
• Searching and finding information within large amounts of material.
• Summarising information or documents.
• Identifying patterns or anomalies in data.
• Automating repetitive administrative tasks.
• Assisting with data entry, formatting or transformation.
• Supporting analysis and reporting.
• Helping people find information more quickly.
• Performing other repetitive or labour-intensive tasks where automation can save
time.

People remain in control
We believe that creative work is fundamentally a human activity.
AI may assist with the mechanics of a task, but people remain responsible for the
creative direction and decisions - work that requires judgement, creativity,
experience, relationships and human understanding.
This includes deciding what is appropriate, what is useful, what is accurate and what
represents your organisation and its values.
Where AI is used to assist with a task, a person remains responsible for reviewing the
result and deciding whether it should be used.
AI-generated suggestions or outputs are therefore treated as assistance, not authority.

Human review and accountability
AI systems can make mistakes, produce inaccurate information or misunderstand
context. For this reason, AI outputs should not automatically be assumed to be correct.
Where the output matters, people should review it and apply their own judgement.
The person using AI remains accountable for the work they produce. Using AI does not
transfer responsibility for an outcome to the AI system or its provider.

Privacy, security and confidentiality
Where AI is used within the system, we will show that in the GUI. The Large Language
Model (LLM) that is used for many functions within the system is installed locally as part
of the engine, meaning data remains inside your facility.
Data sent outside of the system to third-party systems is always limited to non-sensitive
functions – for example, to retrieve of album art-work we send the song and artist
information to iTunes.
Where data is shared externally it is identified within the GUI itself.

Accuracy and quality
AI can be a useful assistant, but it is not infallible.
People should consider whether AI-assisted information is:
• Accurate
• Relevant
• Complete
• Appropriately sourced
• Suitable for its intended purpose
Additional checking should be applied where an error could have significant consequences.

A practical principle
A simple way to think about our approach is: People decide. AI assists.
We use AI where it can remove repetitive work, reduce unnecessary effort and help our
people work more effectively. Human control remains over the things that matter most — creativity, judgement, responsibility and the final decision.

Our commitment
We will continue to explore useful applications of AI while keeping people at the center
of our work. AI should make our people more capable, not less important.
Our objective is to use AI thoughtfully and responsibly: to automate the laborious parts
of work, give people better tools and more time to focus on the creative, meaningful and
uniquely human aspects of what we do.

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Effective: 1st October 2026

Last Updated: 12th October 2026