Privacy Policy | The IQ Platform

The IQ Platform

1. General Information
We are committed to protecting the privacy of our users, customers, suppliers and other individuals who interact with us ("you" or "your").
This Privacy Policy explains how we collect, use, store, protect and disclose personal information when you use our website, products, services or otherwise interact with us.
We handle personal information in accordance with the privacy and data protection laws that apply to our business and to you.
"Personal Information" means information that identifies, or could reasonably be used to identify, an individual, either directly or indirectly.
We encourage you to read this Privacy Policy carefully so that you understand how we handle your personal information.

2. Personal Information we collect
Depending on how you interact with us, we may collect the following types of personal information:
Information you provide - You may voluntarily provide personal information through our website,
services, email, telephone or other communication channels.
This may include your name, email address, postal or business address, order or account information, and information contained in communications or support requests.
If you provide personal information about another individual, you should ensure that you are
authorised to provide that information and that doing so is permitted by applicable law.
Information we collect or generate - We may process personal information and related information as necessary to provide and improve our products and services. This may include information used to:

create and manage accounts
generate licences or access credentials
process orders and payments
provide customer support
generate reports
develop and improve our products and services; and
conduct statistical or business analysis.
information received through authorised third-party integrations

Website and technical information
When you visit our website, certain technical information may be automatically collected as part of normal internet communications. This may include your IP address, browser and device information, requested pages or resources, date and time of access, and information about how our website is accessed and used.

Cookies and similar technologies
We may use cookies and similar technologies to operate, secure and improve our website and
services, and to understand how they are used. Where required by applicable law, we will obtain consent before using non-essential cookies.

3. How We Use Personal Information
We may use personal information for purposes including:
• providing and administering products and services you request;
• managing accounts, subscriptions, licences and orders;
• communicating with you about your account, products, services or support requests;
• providing customer service and technical support;
• maintaining and improving our products, services and website;
• conducting statistical analysis and measuring performance and usage;
• sending marketing communications where permitted by law and, where required, with your
consent;
• complying with legal and regulatory obligations;
• protecting our rights, property, systems and users; and
• establishing, exercising or defending legal claims.
We will only process personal information where we have an appropriate legal basis or other lawful justification under applicable law.
Providing personal information is generally voluntary. However, if certain information is necessary to provide a product or service, process a transaction, respond to a request or comply with a legal obligation, failure to provide it may prevent us from doing so.

Social Media and Third-Party Platform Integrations

The IQ Platform provides functionality that may allow authorised customers to connect supported third-party services, including Facebook, Facebook Messenger and Instagram, operated by Meta Platforms.

When an authorised customer connects one of these services, The IQ Platform may access, receive, process and store information made available through the relevant platform's authorised APIs, according to the permissions granted and the features enabled.

Information processed may include:

Connected account names, identifiers and profile information.
Facebook Page and Instagram professional account information.
Messages, comments, replies and related conversation information.
Publicly available or permission-authorised media, including images and videos.
Post identifiers, timestamps, engagement information and available analytics.
Information required to authenticate and maintain an authorised connection, including access tokens and associated account permissions.

Purposes of processing

Information obtained through these integrations is processed only for legitimate product functions authorised by the customer and permitted by the relevant platform, including:

Displaying social messages and comments in a unified audience inbox.
Allowing authorised users to respond to audience interactions.
Supporting moderation and customer-defined audience management workflows.
Preparing content for broadcast production and show planning.
Publishing and scheduling authorised content to connected accounts.
Providing permitted reporting, analytics and operational support.
Maintaining the security and reliability of connected integrations.

Access to these functions is subject to applicable platform permissions, customer authorisation and the technical capabilities available.

Data access and storage

Social media information may be processed within customer-managed IQ Platform installations or supporting infrastructure operated by The IQ Platform Ltd., according to the applicable deployment configuration.

Access is restricted through appropriate security and authorisation controls.

Access tokens and other sensitive integration credentials must be protected against unauthorised access and disclosure.

Data sharing

Information obtained through Facebook and Instagram integrations is not sold to third parties.

It is processed for the authorised service purposes described above, subject to applicable laws, customer agreements and third-party platform requirements.

Retention and deletion

Information obtained through social media integrations is retained only for as long as necessary for an authorised purpose, subject to applicable legal obligations and platform requirements.

Users and customers may request deletion of relevant personal information through the process described in our Data Deletion Instructions.

Disconnecting a social media account prevents further authorised access through that connection, but may not automatically remove information previously processed or stored. Requests to delete previously obtained data will be handled in accordance with applicable requirements.

Third-party platform policies

Use of Facebook and Instagram remains subject to Meta's applicable terms, policies and privacy practices.

The IQ Platform is an independent software platform and is not owned, operated or endorsed by Meta Platforms.

For details about requesting deletion of information, please visit:

https://www.theiqplatform.com/policies-datadeletion

4. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including to provide services, maintain business records, resolve disputes, enforce agreements and comply with legal obligations.
When personal information is no longer required, we will securely delete it, anonymise it, or otherwise dispose of it in accordance with applicable law and our information management practices. Data obtained through third-party APIs is also subject to applicable platform-specific deletion and retention requirements.

5. Security
We use reasonable technical and organisational measures designed to protect personal information against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. These measures may include:
• limiting the collection of personal information to what is reasonably necessary;
• restricting access to authorised personnel and service providers;
• using encryption and secure communications where appropriate;
• using access controls and authentication mechanisms;
• using pseudonymisation or de-identification where appropriate; and
• maintaining procedures for identifying and responding to security incidents.
No method of storing or transmitting information is completely secure. We therefore cannot guarantee that personal information will never be accessed, disclosed, altered or lost because of a security incident.

6. Sharing Personal Information
We may share personal information where reasonably necessary with:
Service providers and contractors – organisations that provide services such as hosting,
maintenance, payment processing, customer support, data storage, analytics, security,
communications and other business functions.
Related companies and business partners – where reasonably necessary to provide or support our products and services or operate our business.
Legal and regulatory authorities – where required or permitted by applicable law, legal process or governmental request, or where necessary to protect the rights, safety or security of our business, customers or others.
We require service providers that process personal information on our behalf to handle that
information appropriately and, where required, to maintain suitable privacy and security safeguards. We may also use or disclose aggregated or de-identified information that cannot reasonably be used to identify you, including for statistical, analytical, business or marketing purposes.

7. International Data Transfers
Depending on where our business, service providers and technology infrastructure are located, your personal information may be stored or processed in countries other than the country in which you are located.
Where required by applicable law, we will take appropriate steps to ensure that international transfers of personal information are subject to suitable safeguards.

8. Your Privacy Rights
Depending on your location and applicable law, you may have rights relating to your personal
information, including the right to:
• request access to personal information we hold about you;
• request correction of inaccurate or incomplete information;
• request deletion of personal information in appropriate circumstances;
• request restriction of certain processing;
• object to certain processing, including direct marketing;
• withdraw consent where processing is based on consent;
• request a copy of your information in a portable format, where applicable; and
• lodge a complaint with the relevant privacy or data protection authority.
These rights are subject to applicable legal limitations and exceptions.
To exercise your rights or ask questions about our handling of personal information, please contact us using the details provided below.

9. Contact Us
Privacy-related requests and enquiries should be directed to us via privacy@theiqplatform.com
We will respond to privacy requests within the timeframe required by applicable law. Where additional time is permitted or reasonably necessary, we will advise you of the expected timeframe and, where appropriate, the reason for any delay.

10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our products, services, business practices or applicable privacy and data protection requirements.
The updated version will be published on our website and will take effect from the date stated in the updated policy, unless otherwise required by applicable law.
We encourage you to review this Privacy Policy periodically to remain informed about how we handle personal information.

Effective: 1st October 2026

Last Updated: 12th October 2026